"Itan" translates to "story" or "history" in Yoruba. Yoruba people are one of the largest and most culturally significant ethnic groups in West Africa. Yoruba culture is known for its vibrant and expressive arts, including sculpture, textiles, music, dance, and storytelling. Yoruba art has a strong emphasis on symbolism and spirituality and has influenced the broader African art world.

Itan Foundation World isn’t just about displaying art, but also about telling the stories and histories of West African artists, their cultures and their creative journeys. Each artwork is selected for its ability to evoke a sense of storytelling and exploration.

Why WEST Africa?

Itan curator, juujuumama, is half-African american and has always been curious about learning more about her ancestors from Africa. After discovering they came from West Africa specifically (Nigeria, Benin, Togo, Cameroon) she became even more fascinated with the history, culture, music and fashion. Her crystal and art store, Good Juu Juu, pays homage to the culture but Itan allows her to put the spotlight on underrepresented West African artists specifically.

What are the goals of Itan?

• Promoting Cultural Richness: West Africa is a region with a long and diverse history. We aim to showcase the depth and diversity of the artist's cultural expressions, from traditional to contemporary forms.
• Empowering Artists: Offering a platform for emerging and established West African artists to gain recognition and opportunities. 
• Supporting Economic Growth: Contributing to the economic growth of the region. Art can be a significant source of income for artists and the communities they are a part of!

• HUG Profile: https://thehug.xyz/collectives/itan